Commisso's proposal was for local broadcasters not to terminate a cable or satellite provider's carriage of the station's signal at the end of a retransmission consent agreement if the station does not reach a minimum of 90 percent of its local viewers within its DMA either over-the-air or via its online stream.
According to Mediacom CEO Rocco Commisso, the FCC has frequently neglected to address concerns regarding retransmission consent and blackouts of local television stations, particularly in rural areas, where residents have a more difficult time receiving an acceptable over-the-air signal. She joined WPP in 2018 to lead Blink, a third millennium consultancy, where she is invigorated to partner with brands to drive technologically accelerated, scalable growth.On July 7, 2015, Mediacom filed a petition with the Federal Communications Commission to limit or prevent blackouts of local broadcast stations during carriage disputes. A decade later, Bianca returned to marketing as head of client service for the world’s largest boutique digital marketing agency, Jellyfish, before joining Dentsu Aegis (iProspect & 360i) to run global clients such as Diageo, Burger King and Ikea, where she won the IPA & Campaign’s 2016 Woman of Tomorrow accolade. Founding The Bespoke Gift company in 2004, Bianca pivoted from the ad industry to build a pioneering personalized gift platform which connected consumers, online retailers and manufacturers seamlessly for the first time. Bianca is an award-winning advertising executive, best-selling author, entrepreneur and mother of four. He’s also a frequent speaker at digital conferences around the world on topics like data, innovation, connected storytelling and how companies can use data to future-proof their businesses.īianca Best is global managing director of Blink Consulting and strategic partnerships at MediaCom. Nathan is an industry-recognized marketing leader who works with agencies and clients to enable real-time data analytics that optimize the consumer journey across the online and offline worlds. Nathan Barling is global vice president of product marketing and head of evangelism at Salesforce Datorama.
How to remain agile amid market changes and use measurement to develop data-driven strategies.Why it’s important to establish a marketing system of record.They discussed how data and performance measurement are required to maintain strong business and customer relationships. EMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Salesforce Datorama, and Bianca Best, MediaCom’s global managing director of Blink Consulting and strategic partnerships.
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